This trademark is viewed by Forney Industries as a major victory, as it is a pivotal step in securing recognition as a leader in the welding and plasma cutting category. From now on, when you see a green welder or plasma cutter, you can count on it being trustworthy and dependable– because you know it’s a Forney.
When asked to comment on the expectations of Forney green machines, Steve Anderson, President and CEO explains,
“It is our vision that when people see Forney green, they understand it represents a product that has been intentionally engineered to meet the high expectations our company has upheld since 1932. We know that our customers associate green with quality and trust, as that has been our promise for almost a century and counting.”
WHY IS A GREEN TRADEMARK SO IMPORTANT?
Forney Industries has worked tirelessly to secure this trademark, as the company desires Forney green to symbolize everything that their products stand for. With the help of Forney’s Expert-Tech technical service team, Forney Industries has developed these top-of-the-line green machines to reflect the quality and determination the company was founded on in 1932.
Danielle Hillebrand, Executive Coordinator & Project Manager at Forney Industries was instrumental in securing this trademark. Hillebrand remarks,
“For 90 years, Forney Industries has evolved its brand to reflect the demands of its customers. Our customers have come to count on the green machines we sell as indicators of quality, value, and long-lasting dependability.
CELEBRATING 90 YEARS OF SERVICE
This year, Forney Industries is celebrating their 90th anniversary of business. We look forward to serving our customers for another 90 years and counting, now with not only a trademarked color, but more pride than ever in the products we sell.
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