Forney Industries awarded the 2017 Category Captain award in the welding equipment and accessories category.
CATEGORY MANAGEMENT: Forney’s sales team works closely with dealers to help them achieve their points of different in the market, and meet their growth and profit goals. The company’s 80/8/8 merchandising strategy is designed to increase consumer satisfaction and encourage impulse purchases of its many welders and innovative equipment.
DRIVING CONSUMER INTEREST: Three concurrent ad campaigns include print, digital, in-store POP, merchandising, and social media initiatives. Along with educational online videos, a new field training team began store demonstrations and associate trainings this year to educate dealers and resellers on maximizing assortments.
